What is BusinessPoint ?
Business Point, launched with the slogan "Unleash Your Potential," is an event organized by Bilkent University's Industrial Engineering Operational Research Club, where university students can gain an intensive experience of business life. The event features the individual participation of 30 junior and senior students, selected through preliminary screenings conducted by sponsor companies. These students are chosen from Turkey's top six universities: Bilkent University, Boğaziçi University, Istanbul Technical University, Koç University, Middle East Technical University, and Sabancı University.
Business Point will be held in English on March 22-23, 2025, to simulate real business life as effectively as possible. The event consists of five distinct stages designed to provide participants with hands-on experience in various areas of business. During each stage, teams of five participants will develop solutions for case studies focused on different business disciplines and present their solutions to representatives from sponsor companies.
The Marketing Point, Finance Point, and Crisis Point stages will take place over two days. Following these sessions, the top 15 participants, evaluated based on predetermined criteria, will advance to the next stage: Elevator Pitch. In this stage, participants will have five minutes to convince company officials of their ideas and abilities.
After the Elevator Pitch stage, the Final Point stage will begin, featuring the top 10 participants selected from the previous round.
BusinessPoint Cases
1) Marketing Point
Marketing Point involves participants solving a case provided by the sponsor company about marketing and improving marketing processes. At the end of this stage, the developed proposals will be presented to company representatives.
2) Finance Point
Finance Point will enable our participants to utilize their knowledge of finance while solving a logistics case determined by the sponsor company. At the end of this stage, the solution proposals developed by the participants will also be presented to company representatives.
3) Crisis Point
Crisis Point is a stage where participants can demonstrate their ability to make decisions and produce solutions under stress and in crisis situations. In this stage, participants will focus on solving a strategy case determined by the main sponsor. During the Crisis Point, participants may encounter unexpected situations, just as in real business life, and will need to adjust their solution strategies according to these changes.
4) Elevator Pitch
In the Elevator Pitch stage, the top 15 most successful participants, determined based on criteria from the previous stages, will have the opportunity to demonstrate their persuasion skills in a one-on-one meeting with a company representative.
5) Final
In the final stage, the top 10 participants, determined based on evaluations from the Elevator Pitch, will engage in a debate on a topic chosen by the main sponsor. Following the debate, the winner will be announced.
BusinessPoint Sponsors of the Previous Years
Yağız Vecdi Toklu
Organizasyonlar Alt Grup Koordinatörü ve Yönetim Kurulu Üyesi
